Experience That Earns Recognition

Peter’s decades of experience in coaching and pro shop education have earned recognition across the bowling industry. Explore the articles and features below to learn more about his impact on the sport.

The NewYorks Times

Financial Times

The Guardian

The NewYorks Times Financial Times The Guardian

A middle-aged man with gray hair wearing a red polo shirt with logos, dark gray pants, and a black belt, standing with arms crossed against a gray background.

Setting the Standard in Coaching & Pro Shop Education

Cover of PROSHOP OPERATOR magazine featuring Louisville Sluggers with a group of people wearing matching team shirts at a booth, and headlines about coaching, bowling profits, and the IBPSIA Board.
A cosmic scene with a multicolored bowling ball featuring a pink storm symbol in the center, surrounded by three rocket ships in space, with the text 'Burst of Power' and promotional message for Storm Bowling packaging.
Cover of ProShop Operator magazine featuring Tom Kelley Jr. from Tom Kelley's Pro Shop in Omaha, Nebraska, standing in a sports store surrounded by bowling balls and equipment.
The cover of a magazine titled 'PROSHOP OPERATOR,' January 2024 issue, featuring various custom sports shirts with different designs and logos. Headlines mention shirt selling secrets, Bill Chrisman, and New Year's resolutions.
Cover of Storm Watch magazine featuring a man in a yellow and black shirt lifting a weighted ball during a workout, with red background and publication details.

IBPSIA President and Certified Master Instructor

Icon of a magazine with a female cartoon character on the cover and the title "MAG" in red.

USBC Gold Certified Coach

Simple red line drawing of a trophy with a star on it, on a light pink background.

European Tenpin Bowling Federation Level III Certified Coach

Red line graph with an upward trend over three bar charts on a light pink background.

Press Mentions

Featured in Bowling’s Leading Publications

Newspaper article about Anthony Simonson winning his first EBT title at the Irish Open bowling tournament in 2018, with a photo of him holding a trophy and a picture of him with two other bowlers.
Page from a bowling instruction guide titled 'Bowling Ball Motion - The Basics'. It explains axis tilt and axis rotation, featuring two charts: one for axis rotation angles and another for axis tilt angles, with descriptions about how these aspects affect bowling ball behavior.
A man with gray hair signing a bowling ball at a store or event. Two other men are in the background, and shelves with bowls and red chairs are visible.

Business

Innovative Techniques in Bowling Equipment Design

Leading the way with custom fitting and precision-engineered products.

Black and white magazine cover featuring Bill Chrisman with a photo of him, titled 'BCM,' and a headline about his work with bowling. The article discusses his contributions, charity work, and personal background in bowling.
Clipping from a newspaper titled "Bowling Loses an Impactful Voice" featuring an article about Bill Chrismann's passing and his contributions to bowling.

Legacy

A Legacy of Bowling Coaching and Mentorship

Shaping the future of bowlers through education, expertise, and community engagement

Schedule personalized coaching, expert fitting, and advice—all tailored to your bowling needs.

Schedule An Appointment
Four pages of a magazine or newsletter. The top right cover features a smiling man in a red shirt with a lanyard. The left pages contain articles about the shop and retail principles, with photos of a man in a blue shirt and ice cream.

Featured

50+ Publications

Four pages of a magazine. The top left page has a column titled "Peter's Principles" with a photo of Peter Somoff. The text discusses shop hours and bowling. The top right page features section titled "Shirt Selling Secrets" with colorful illustrated shirts, including sports and cartoon designs, and tips for driving new revenue. The bottom left page shows Jeff Yseroy in a retail store with shelves of products, with a headline "Bringing Black Friday to POSs." The bottom right page introduces new all-star writers for a publication, with headshots of four men and biographies about their experience.

Recognition

Award-Winning Work

A middle-aged man with gray hair smiling, wearing a gray Lacoste sweatshirt, standing in front of a wooden fence.

Peter Somoff

Owner/Proprietor, Somoff Pro Shop
Owner, Secoma Lanes

Peter Somoff is a USBC Gold Certified Coach and IBPSIA Certified Master Instructor who owns and operates Peter Somoff Pro Shop in Federal Way, WA. With over decades of experience in bowling, he has coached and instructed players across Mexico, Europe, and Africa.

Peter served as a Storm Global Teaching Professional from 2008 to 2023 and was one of the original founders of HSP Products (now Storm Products), where he also spent over a decade as Vice President of International Sales in Europe.

As a former PBA member (1982–2003), Peter earned two PBA Regional titles, three NWBA titles, three 800 series, and 21 career 300 games. His expertise lies in precise equipment fitting and purposeful instruction to improve bowlers' performance.

Meet The Team

Our Media Recognition

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Cover of PROSHOP OPERATOR magazine, August 2021 issue, featuring a group of people at the IBPSA booth with a table, posters, and a banner with logos, promoting the Louisville Sluggers event and related initiatives.
A magazine page featuring a section titled "Peter's Principles" and the subtitle "Knowing Our True Role as Retailers". The page includes a photograph of a bowl of vanilla ice cream with a scoop on top, a packet of sprinkles, and a spoon. The article discusses retail principles and includes a photo of Peter Somoff.
October 1992 magazine cover featuring a smiling man with short dark hair, wearing a dress shirt, and gold watch, holding a card with a colorful tropical resort image and text about hosting Maui.
A newspaper article titled 'Meet PSO's New All-Star Writing Lineup' featuring photos and profiles of three men: Peter Somoff, Craig Spencer, and Lyle Zikes.
Cover page of ProShop Operator magazine, issue January 2024, featuring a purple background with images of various sports shirts promoting shirt selling secrets for tournament season revenue. The magazine highlights articles on Bill Chrisman and New Year's resolutions, with large bold text 'Shirt Selling Secrets' and additional smaller headlines.
Newspaper article titled "Bowling Loses an Impactful Voice" with a column discussing the passing of a prominent figure in bowling, mentioning Bill Chrisman and the impact on the bowling community.
Cover of Bowler's Journal magazine, December 2017 issue, featuring a male bowler in a black and teal shirt holding his arm up triumphantly, with a crowd of spectators in the background.
Excerpt from a document titled 'Peter's Principles' with a heading 'Looking to the Future With Humility'. Includes a photo of a man named Peter Somoff, and discusses self-reflection, organizational growth, and community building in the context of IBPSIA (International Bowling Pro Shop Instructors Association).
Cover of Boystown Journal from April 1993 celebrating its 80th anniversary, featuring a group of children with a man, all holding bowling balls, at a bowling alley.
Photograph of three men standing together, one holding a trophy, at a bowling alley during the Irish Open, with bowling lanes visible in the background.
Man in red and black shurt standing inside a store with shelves of bowling balls, next to a white counter.
An article from Bowler's Journal, October 1992 issue, discussing basic techniques and tips for bowling, including topics like ball drilling, grip, and lane conditions.